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23 January 2017

Louwman’s great year in 2016

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Toyota C-HR

Louwman Motor Praha (part of Louwman Group) announces a tremendous success in 2016. New car sales of Toyota brand has increased over 30% and new car sales of Lexus brand has increased by more than 60%. Louwman Motor Praha has strengthen its position as really strong and respectable partner of Toyota and Lexus brands. Biggest supporters for yearly increases were models Yaris, Corolla, RAV 4 and recently the brand new model C-HR. Lexus sales was mainly boosted by its SUV models RX (50%) and NX with a decent portion of sedans GS, IS and RC as well.

Among other successes Louwman Motor Praha increased a sale share of Toyota hybrid models to 29%. This is by far the highest ratio in the whole network. This very well confirms company goal to become The Expert for hybrids which was set already three year ago.

Louwman anticipates similar growth rate in 2017 with Toyota brand built a solid foundation last year. The all new model Toyota C-HR has triggered a real avalanche of interest during its launch in last weeks. Against previous years Louwman Motor Praha can offer a full range of light commercial vehicles starting with all Toyota ProAce models including VIP Verso and obviously the top global bestseller pickup Toyota Hilux. Following the Toyota newly increased involvement in car racing Louwman will have opportunity to sell sport version of Toyota Yaris later in 2017.

Lexus LS

In 2017 Lexus will introduce all new LC 500. LC 500 is the powerful hybrid-sport coupe with 500 hps. Later in the year Louwman via its Lexus centre Lexus Praha will proudly present Lexus flagship the all new LS. LS has been rewarded for design and mainly interior (EyesOn Design) immediately during its very first official show in Detroit. Both new models will nicely fit into the brand new dealership which Louwman Motor Praha has built in Praha. This new Lexus Centre (Lexus Praha) is already based on Lexus Retail Concept 2020 and includes all new elements of Lexus standards.

New models, high customer interest, steep volume growth and new facilities provide the excellent start for 2017. Louwman Motor Praha is looking forward to this year to continue providing a high quality and top level services.

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