Albert in the Czech Republic just launched a new loyalty campaign giving customers the opportunity to save up for seven favorite board games from Hasbro. During the launch of the campaign, children from four orphanages and organizations supported by the Albert Foundation were able to spend an afternoon playing games – along with Czech board game expert Jaroslav Flejberk – and touring the National Technical Library.
Jaroslav is a well-known Czech board game collector, who owns more than 7,000 brain teasers and hundreds of board games. He praised the collection offered by Albert as having something for everyone – from traditional to popular modern games.
At the event, Albert prepared seven checkpoints where children could try out all the games in the set, and an eighth with a sample of unusual brain teasers from Jaroslav’s collection. At each station, the children collected stamps that they could exchange for fun prizes.
The campaign will run from January 18 – March 28.