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10 September 2021

Andrea Vogliazzo to lead HEINEKEN Czech Republic from September

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Andrea Vogliazzo

Andrea Vogliazzo became the new CEO of HEINEKEN Czech Republic from September 2021. Andrea Vogliazzo succeeded Nikolay Mladenov, who will now lead HEINEKEN in Egypt. Andrea joins the Czech Republic from his position as Managing Director for Export in the United States.

Together with the management team, Andrea Vogliazzo will continue to strengthen HEINEKEN’s position in the Czech Republic with the aim of becoming a strong number two in the Czech beer market. His main priority will be to grow the share of premium products in HEINEKEN’s portfolio and the associated sales growth. At the same time, he will also continue to optimize E2E costs while focusing on new, topical issues such as long-term sustainable growth and social responsibility within the framework of the global EVERGREEN strategy in the Czech Republic.

“I am proud to lead the company in a country like the Czech Republic, which is famous for its beer culture. It is certainly a challenge I am looking forward to. I plan to build on the success of my predecessor and develop the company further,” adds Andrea Vogliazzo.

Andrea Vogliazzo has been with the HEINEKEN Group since 1998, having worked his way up through positions in the commercial side of the organisation in his native Italy. In 2001, he accepted a position in Nigeria, where he managed a project to start up local production of Heineken® beer in that country. Then, in 2005, he moved to the Americas Region as Country Manager in Puerto Rico. In 2010, he was appointed Managing Director of HEINEKEN Canada.

Andrea Vogliazzo moves to Prague from his position as Managing Director for Americas Export in the United States, covering some 40 countries on the continent through Joint Ventures or in cooperation with external distributors. Together with his team, Andrea has achieved a near doubling of sales and operating profit and a tripling of profit in absolute terms during his tenure, thanks to a focus on business development but also on Costs and Revenue Management. Recent accomplishments include strategic acquisitions in the Peruvian and Ecuadorian markets.

In his spare time, Andrea enjoys travelling with his wife and three daughters, reading, running and skiing. Andrea very much looks forward to discover the Czech Republic and its wonderful culture in the coming years.

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