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October 14, 2019

Albert promotes bio assortment in its stores

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Albert announced plans to boost its bio assortment with Czech bio products in cooperation with new local farmers and suppliers.

On a press conference, Albert announced to support Czech production of bio products and extend the assortment and its availability for everyone. As well the company would like to change more than 100ha of conventional agricultural fields to ecological one.

2019-10_Albert hled nov esk BIO dodavatele a do dvou let chce pomoci rozit vmru ekologickho hospodaen o 100 ha

The message was supported by representatives of ministry of Agriculture, especially Martin Charvát, who discussed with press about the grant policy and all kinds of support to bio producers.

Current bio suppliers of Albert presented their assortment and the sort of their products and explained the plan of process to eco farming which could take a few years. Their plan is to sign up new partnerships with local farmers as well as to change conventional agricultural field to ecological one. 'Eco farming brings better nature biodiversity, more natural biotopes, or more than a half of natural organism such as songbirds. This benefits for people living as well,' explained Tomáš Zídek, specialist to eco farming and Albert supplier of bio vegetable in Czechia.

Albert currently offer wide range of organic products which has been even more supported during September with bio campaign.

The event was broadcasted live by the key national wire service and story was picked up by major Czech national broadsheet and online media.

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