Customer Experience at Nové Butovice, Albert offices

9.00 - 11.00

The NCCC was happy to invite you to a unique session on Customer Experience which was organized by the Marketing & Communications Committee of the American Chamber of Commerce in the Czech Republic.

Topics discussed:

  • customer experience through experience of future,
  • digital transformation,
  • redesigning of stores,
  • which role can legislative play, or
  • how to deal with crisis affecting customers.


  • Tomasz Rogacz, CEO at McDonalds CZ
  • Jiří Mareček, Director Communications and Public Affairs at Ahold
  • Jakub Hudec, Senior PA Consultant at Grayling 
  • Karel Kraus, Trade & Shopper Marketing Director CZ&SK at Plzeňský Prazdroj 
  • Dalibor Šajar, Head of Digital at Moneta Money Bank


  • Jana Marešová, Head of PR at Grayling
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