"Time is a luxury marketers simply don't have," explains Vojtěch Prokeš, Head of Research at Behavio, on why the company integrated an AI assistant into its ad testing platform.
"We built a tool for those moments when you need reliable advice, fast. Behavio Insights contextualizes raw numbers and provides clarity on how effective your ad creative is. It’s like having a senior colleague in the room who recalls every second of your last campaign and can instantly draw strategic recommendations."
The system is designed to answer critical questions such as:
- "What emotions does this campaign trigger?"
- "How can we tweak the creative to improve clarity?"
- "Is the core message landing with the audience?"
Zero Hallucinations, Total Privacy
The key differentiator from standard tools like ChatGPT is the data source.
While public models scrape the entire internet and are prone to fabrication (hallucinations), Behavio Insights operates within strict guardrails. It anchors its answers exclusively to the empirical data currently on the user’s screen.
If the answer isn't in the data, the AI won't invent it.
Crucially, the AI chat is isolated to the specific dashboard and report being viewed. "Your data is never shared, never used to train models for other clients, and never visible to anyone else," adds Prokeš.
Open Access for Everyone
The tool is fully integrated into Behavio’s ad testing platform and is immediately available to all users testing their advertising campaigns.
Additionally, Behavio has made the tool publicly accessible.
Anyone can test-drive Behavio Insights by visiting the free public workspace and clicking on any creative asset. The AI chat is available directly in the interface, on the right side.
