CSR in action 2013: Practical impact of CSR on business

8.30 - 13.00

Annual CSR conference of the Corporate Responsibility Club by NCCC, Netherlands Embassy and Business for Society.


  • How to do CSR sustainably?
  • Measurable contribution of CSR activities to company performance.
  • CSR from the view of multionationals, as well as SMEs.
  • Best practices from NL and CZ.
  • Panel discussion.


08.30  09.00  Registration and breakfast
09.00  09.05  Welcome 
I. General background
09.05 – 09.25  Pavlína Kalousová, Byznys pro společnost, President. CSR approach in companies in CZ.
09.25 – 09.50  Dr. Frank Wijen, Erasmus University Rotterdam, Associate Professor of Strategic Management. When does corporate responsibility pay off?
II. Best practices – large companies
09.50 – 10.10  Jiří Hauptmann, Heineken ČR, Corporate Relations Manager
10.10 – 10.30  Ivana Ježková, KPMG ČR, CSR Coordinator
10.30 – 10.50  Alena Králíková, ČSOB, Corporate Social Responsibility Manager
10.50  11.10  Coffee break
III. Best practices – SMEs
11.10 – 11.25  Helena Hladíková, Primagas, HR Director
11.25 – 11.45  Other SME speakers to be confirmed
IV. Panel discussion
11.45 – 12.15  Speakers from the preceding parts of the conference.
                      Moderator: Pavlína Kalousová, Byznys pro společnost
12.15  13.00  Refreshments and networking 

Entrance fee:

400 CZK (members & partners of NCCC, NL Embassy, BpS)
800 CZK (others) 




Tram/metro A: station Hradčanská > bus 131: station Sibiřské náměstí
Parking: surrounding streets


Special thanks to:

Netherlands Embassy and Business for Society, for their cooperation and Ahold Czech Republic for providing the refreshments.



Deadline: 4/11/2013.
Limited capacity, please register asap by filling in the form below.
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This no-show fee only applies in case I do not inform the NCCC at least 48 hours before the start of the event that:
- I will not attend, or
- I have nominated another person to attend in my place and I have provided the NCCC with his/her name and contact email address.
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